“If you’re reading this right now, you already know that data is critical to crafting a better customer experience. You’re challenged by the HOW. That’s why you need Zontee’s excellent, actionable book.”
— Ann Handley, WSJ bestselling Author and Chief Content Officer, MarketingProfs
“Our marketing is nothing without data, and our data is a gift from our customers. Using it to enhance customer experiences while being stewards of this information is more critical now than ever. Zontee gives us a strategic and pragmatic resource that will serve as a North Star for marketers and businesses to lead the right way.”
— Cathy McPhillips, Chief Growth Officer, Marketing Artificial Intelligence Institute
“Zontee Hou’s Data-Driven Personalization is nothing short of a revolution in marketing thought leadership. This book is the definitive manual for any marketer looking to make the greatest impact. It masterfully decodes the complexities of data to unveil strategies that will not only captivate consumers but also chart the course for the future of personalized marketing that drives business results.”
—Attica Jaques, Former Head of Global Brand Marketing, Consumer Apps, Google
“Every customer wants to be treated as an audience of one. This is the quintessential guide for making that a reality. This book is comprehensive, clear, and critical for business leaders who hope to capitalize on skyrocketing customer expectations.”
—Jay Baer, Author of The Time to Win: How to Exceed Customers’ Need for Speed