Book Title: Data-Driven Personalization: How to Use Consumer Insights to Generate Customer Loyalty
Author: Zontee Hou, Managing Director of Convince & Convert
Available: Everywhere books are sold
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Get a variety of learning materials that dive into concepts from the book. The Content Kit includes immediate access to:
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🌟 Chapter 1 book excerpt
🌟 All 8 video episodes of the corresponding podcast hosted by author Zontee Hou: Data-Driven Decisions
🌟 The full research report that is quoted in the book: The 2024 State of Data-Driven Personalization in Marketing
About the Book
Data-Driven Personalization breaks down the best ways to reach new customers and better engage your best customers.
By combining principles of persuasion, behavioral economics and industry research, this book provides readers with an actionable blueprint for how to implement a customer-centric approach to marketing that will drive results.
The book is broken into six parts that detail everything from what data is most valuable for personalization to how to build a data-driven marketing team that's prepared for the next five years and beyond.
Each chapter includes actionable insights to guide marketers as they implement a data-driven personalization approach to their strategy.
The chapters also focus on hands-on tactics like identifying messages that will move the needle with customers, how to generate seamless omni-channel experiences and how to balance personalization with data privacy.
The book features case studies from top brands, including FreshDirect, Target, Adobe, Cisco and Spotify.
About the Author
Zontee Hou is the Managing Director of Convince & Convert. She has nearly 20 years of experience in the marketing industry and has advised organizations including the International Monetary Fund, Fidelity Investments, Indiana University and Caesars Entertainment. Zontee has been a lecturer at Columbia University and The City College of New York, and she is a sought-after business speaker. She is based in Brooklyn, New York.
Praise from Readers
“If you’re reading this right now, you already know that data is critical to crafting a better customer experience. You’re challenged by the HOW. That’s why you need Zontee’s excellent, actionable book.”
— Ann Handley, WSJ bestselling Author and Chief Content Officer, MarketingProfs
“Our marketing is nothing without data, and our data is a gift from our customers. Using it to enhance customer experiences while being stewards of this information is more critical now than ever. Zontee gives us a strategic and pragmatic resource that will serve as a North Star for marketers and businesses to lead the right way.”
— Cathy McPhillips, Chief Growth Officer, Marketing Artificial Intelligence Institute
“Zontee Hou’s Data-Driven Personalization is nothing short of a revolution in marketing thought leadership. This book is the definitive manual for any marketer looking to make the greatest impact. It masterfully decodes the complexities of data to unveil strategies that will not only captivate consumers but also chart the course for the future of personalized marketing that drives business results.”
—Attica Jaques, Former Head of Global Brand Marketing, Consumer Apps, Google
“Every customer wants to be treated as an audience of one. This is the quintessential guide for making that a reality. This book is comprehensive, clear, and critical for business leaders who hope to capitalize on skyrocketing customer expectations.”
—Jay Baer, Author of The Time to Win: How to Exceed Customers’ Need for Speed