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Unveil opportunities in AI, social media and more

85% of enterprise marketers agree that data-driven personalization is a competitive advantage. Yet:

  • More than half DON’T collect enough customer data or ANY customer data at all.

  • Only 2 in 5 marketers personalize messages on their website and landing pages, and in paid social. 

And while 98% of marketers anticipate that AI and machine learning will impact data-driven personalization, only 50% are actively using or piloting AI technologies within their organizations. 

Dive-in to the full report to learn how you can stay ahead of the competition by collecting and utilizing data more effectively, including the seven things you must do to successfully use data and personalization in your own efforts. 


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Research was conducted by Convince & Convert, in partnership with Zontee Hou and ICUC

Zontee Hou

Zontee Hou

Head of Strategy
Convince and Convert 

Zontee Hou is a passionate advisor and teacher of communications. She’s the head of strategy at Convince & Convert, founder of digital marketing agency Media Volery, and author of the book Data-Driven Personalization: How to use consumer insights to generate customer loyalty, to be released in 2024.

Her nearly 20 years of marketing industry experience includes work for the IMF, the UN Food and Agriculture Organization, Allstate Insurance, Indiana University, Natixis, SAP, and many more. She is one of TopRank’s top 50 most influential content marketers, one of LinkedIn’s 16 marketers to follow in 2021, and her work has garnered multiple awards including several PR News Platinum Awards and a Forrester Groundswell Award.


ICUC is a global team of 350+ serving and protecting the world’s top brands and their online communities. They specialize in social media and digital community spaces, providing community management and engagement, content moderation, crisis mitigation, and social listening strategy services.  

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