Build a Personalization Strategy that Works for Your Brand
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Winning with Data: Building a Personalization Strategy that Works for Your Brand
Organizations are inundated with data from every touchpoint in the customer journey. Yet many marketers still struggle to effectively harness this information for strategy and personalization.
How can this be?
Watch this eye-opening session that uncovers why this challenge persists and, more importantly, how to overcome it.
This isn’t just another marketing webinar—it’s your guide on using data to craft personalized experiences that truly resonate with your audience.
Learn From the Experts on Personalization
Zontee Hou Managing Director Convince & Convert
Zontee is the managing director for Convince & Convert and author of the book "Data-Driven Personalization". Her nearly 20 years of marketing industry experience includes work for the IMF, the UN Food and Agriculture Organization, Caesars Entertainment, Fidelity, and universities across the U.S. She’s also been consistently named one of TopRank’s most influential content marketers and most influential B2B marketers, and her projects have been recognized by the PR News Platinum Awards, the Forrester Groundswell Awards, and the Content Marketing Awards.
Scott Cappuzzo Sr. Customer Success Manager Webflow
Scott is a Senior Customer Success Manager at Webflow, a platform trusted by over 300,000 leading organizations including Dropbox, GrubHub, and PwC. He helps marketers succeed with website experimentation and personalization. He has spent his entire career in the advertising and marketing industry, specializing in helping B2B and e-commerce customers boost their conversion rates through CRO strategy and identifying tailored optimization opportunities.
2024 State of Personalization Report
Bonus: You'll also get access to our 2024 State of Data-Driven Personalization in Marketing report!
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